In a mesmerizing fusion of creativity and nature, the LEGO Group has once again ignited the imagination of fans and enthusiasts. The much-awaited release of the LEGO Ideas The Insect Collection has been accompanied by a delightful surprise – the unveiling of the “Green Noise” ASMR playlist. This unique auditory experience takes LEGO building to a whole new level, intertwining the soothing world of ASMR with the beauty of insects and the iconic LEGO brick.
Unveiling the Harmony of Nature: LEGO’s ASMR Playlist “Green Noise”
Crafted in collaboration with the talented Foley artist Sanaa Kelley, the Green Noise playlist transports listeners to the realm of insects using Foley techniques. Foley, for the uninitiated, is the art of creating sound effects using everyday objects, and in this case, the magic lies in reimagining the clicks, snaps, and rustles of LEGO bricks as the distinct sounds of insects. The result is an enchanting collection of tracks, each up to 45 minutes in length, capturing the essence of three remarkable insects: the Blue Morpho Butterfly, the Hercules Beetle, and the Chinese Mantis.
What’s more, this ingenious auditory journey aims to provide a moment of tranquility in a fast-paced world. According to the LEGO Play Well 2022 Report, a significant number of adults spend less than an hour a day relaxing. The Green Noise playlist acts as an auditory oasis, offering a calming ambiance that pairs beautifully with the act of LEGO building.
The LEGO Ideas The Insect Collection itself is a remarkable feat of design and craftsmanship. Inspired by the creativity of LEGO fan José MarÃa Pérez Suero (@hackiroku24), this collection marks the 50th product from the fan-sourced platform. Each insect is meticulously depicted in its natural habitat – from the Blue Morpho Butterfly fluttering in the South American Amazon Rainforest to the imposing Hercules Beetle atop a decaying log in Central America and the Chinese Mantis perched delicately in an Asian forest.
José MarÃa Pérez Suero, the mastermind behind this collection, draws inspiration from his background in science and fine art, coupled with his passion for photography and nature. The result is an intricate and captivating LEGO set that captures the nuances of these remarkable creatures. Federico Begher, Head of LEGO Product Group, praises José’s designs for bringing the essence of these insects to life through LEGO bricks, creating a truly exceptional collection that is set to delight fans worldwide.
A captivating behind-the-scenes LEGO film takes viewers into the world of Foley artist Sanaa Kelley. Located in California, Sanaa’s Reel Foley Sound studio played host to the creative process of bringing the Green Noise playlist to life. Sanaa’s personal journey of conquering fears and deepening her understanding of insect sounds melded seamlessly with the LEGO Group’s vision, resulting in an auditory experience that’s both innovative and harmonious.
The LEGO Green Noise playlist is available for streaming on LEGO.com/insects, providing a relaxing and immersive experience for enthusiasts of both ASMR and LEGO. The LEGO Ideas The Insect Collection, a testament to the power of collaboration between a passionate fan and the LEGO Group, will be available globally via LEGO Stores and LEGO.com/insects starting September 4th, 2023, for LEGO VIPs, and September 7th for all. Priced at $79.99 / €79.99 / £69.99, this collection promises to infuse the wonder of insects and the joy of building into the lives of LEGO enthusiasts around the world.
