Hey, LEGO enthusiasts! Get ready to embark on an exciting journey as the iconic toy company takes a giant leap forward with the launch of the LEGO Insiders program on August 21st, 2023. This game-changing initiative is set to revolutionize the way you interact with LEGO and earn rewards for your passion. So, what’s the buzz all about? Let’s dive right into it.

Continuing the LEGO VIP Tradition

First things first, if you’re a LEGO VIP member, you’ll be pleased to know that all the fantastic perks and practices you’ve come to love are here to stay. The LEGO Insiders program doesn’t replace the VIP program but enhances it, giving you even more reasons to indulge in your LEGO-building adventures.

Earn 20 Insider Points with Every Set

Now, here’s where the LEGO Insiders program really stands out. When you purchase a LEGO set, you’re not just getting an amazing building experience; you’re also racking up Insider points. How? It’s as easy as building your favorite LEGO creation.

  1. Scan the QR Code: Each LEGO set comes with a QR code on its instruction booklet.

  2. Use Your Phone: Simply scan this QR code using your smartphone.

  3. Open the LEGO Builders App: The app will automatically open to the set you’ve just scanned.

  4. Select “Earn Points”: Click on the “Earn Points” button to begin.

  5. Answer a Simple Question: LEGO will challenge your building knowledge with a straightforward question. Don’t worry; it’s a piece of cake.

  6. Log in if Necessary: If you’re not already logged into your Insider account, log in now.

  7. Celebrate Your Points: After successfully answering the question, watch as your Insider points are magically added to your account, and voilà! You’ll be taken to a “Congratulations” page, celebrating your accomplishment.

It’s that simple! The more sets you build and register, the more Insider points you earn, bringing you one step closer to fantastic rewards.

Booklet Scanning Book e1692636084674
Booklet Scanning Request
Booklet Scanning Earned

Join the LEGO Insiders Treasure Hunt

But wait, there’s more! LEGO is kicking off the LEGO Insiders program with a bang by hosting a thrilling Treasure Hunt. All you need is your mobile phone and a thirst for adventure.

  1. Get the Treasure Hunt QR Code: Look out for the Treasure Hunt QR Code, which you can access through the LEGO Builders App.

  2. Scan a LEGO Brick: Using your smartphone, scan either the front or back of any LEGO brick.

  3. Discover Your Prize: The magic of technology will determine whether you’ve struck gold or not. You might win a fantastic prize to add to your LEGO collection.

Here’s the best part – there’s no limit to how many times you can scan! So, channel your inner treasure hunter, and start scanning those bricks. Who knows what treasures you’ll uncover?

Treasure Hunt 2
Treasure Hunt 1
Treasure Hunt 3
Treasure Hunt Prize

In summary, the LEGO Insiders program is an exciting addition to the LEGO VIP experience. With the ability to earn Insider points by scanning QR codes and the thrilling Treasure Hunt, LEGO fans have more reasons than ever to dive into their brick-filled adventures.

So, what are you waiting for? Grab your LEGO sets, your smartphone, and embark on this exciting journey as a LEGO Insider. Happy building and hunting!